What Are UTM Tracking Codes?

Do you know where your website traffic is coming from?

By using UTM tracking codes, you will be able to see the impact of your digital campaigns. In this video, I'll be explaining what the UTM tracking code does, and the five crucial values that make up this code: source, medium, name, term, and content.

Be sure to stay tuned for the next video, where I'll be giving a step-by-step guide on how to create your own UTM tracking code for your next campaign, best practices on keeping a database of UTMs, and practical tips on how you can use it to measure your success.