Goals - We start by understanding your goals, challenges, and pain points, and understanding your customers’ journey, pain points, and why they are choosing your product or service.
Analytics - Our team will work with you to identify KPIs and confirm we are tracking the right metrics for your needs.
Recommendations & Deliverables - We’ll deliver a PPC roadmap for the next 3 to 6 months, complete with ad channels, campaigns or experiments, and processes. This 3 to 6 month pilot project is critical to prove our concepts and determine how we can scale up.
Execution - Once the PPC roadmap is confirmed, we’ll roll out a full execution plan based on the insights from Phase 1
Pre-Launch Review - You and your team will review the campaign before we launch, and adjustments if needed.
Deliverables - Our team will set up analytics, to make sure we track the right numbers and actions, and set up your campaigns for success.
Optimization - Your campaigns will be closely monitored, and will be adjusted accordingly, and we’ll collaborate with your team on new campaigns for continuous growth.
Communication & Deliverables - We’ll communicate regularly via email, scheduled calls, and timely reports to provide feedback on campaign performance, learnings, and to clarify any questions you may have.
I really enjoyed working with Eva. She worked closely with us to set up the campaigns, analytics, and test different channels. She gave detailed updates on our weekly calls, was always available for questions, and helped us identify key messages that resonated best with our customer personas.
I've been working with Eva on our PPC strategy for a few years now, and she's made a huge difference in our inbound leads! Eva understands our target customers, industry, and the online communities, making smart recommendations and optimizing our spending. From Google Ads to Facebook retargeting, custom landing pages and ROI reports, having Eva work with our team has been one of our best decisions!
Working with Eva has been fantastic. Her attention to detail and management of our ad accounts has been very beneficial. She provides detailed reporting and is always there if you need her. We have been able to figure out our CPA and the best strategies to get more leads. I highly recommend her services.