How to Work With an External Marketing Team Effectively
Working with an external service provider is a common practice in most companies now. What is your experience working with an external marketing team? How to get the most out of this working relationship? Sydney has been on both sides. In this interview, she shares three tips that will help to build a successful working relationship with your external team.
What I learned From This Interview
- Set clear expectations, including your KPIs and preferred communication styles. For instance, what goals do you want to achieve and how often do you want to communicate
- Make sure that the decision-maker or someone with the vision in your company attends the discovery meetings. This way your external team can connect with who your targeted audiences are, the tone of voice and any information that will help to build a successful working relationship
- Determine which areas you need the most support with before engaging with your external team
How to Connect with Sydney