How much should you spend on advertising? With all the advertising channels to choose from - Facebook, Instagram, Google, LinkedIn - what is a good starting ad budget?

In this video, I'll share a framework to help you come up with an appropriate starting ad budget for your next campaign in 2020.

Knowing how much you CAN spend on advertising to acquire a customer will give you a HUGE competitive advantage.

The 5 KEY questions you want to ask are:

  • How much are you willing to pay to acquire a customer?
  • What is the goal for your campaign?
  • What are your average conversion rate and cost per lead?
  • How many leads do you want each month for your business?
  • What are other “hidden” marketing costs for running a successful campaign?