How to Get the Most from Google Analytics (5 tips)
Do you have Google Analytics set up for your business' website, but not quite sure where to start? While many companies have it set up as a tool to track their website performance, I'm sharing 5 tips today on how you can make the most out of Google Analytics to help your business succeed:
Make sure to have your Goals set up
Use UTM codes to track your marketing campaigns. Here are the links to my videos on UTM codes:
What are UTM codes:https://youtu.be/eoia333o9ak
How to create UTM codes: https://youtu.be/_EYt9b-zn0w
Segment your data
Build custom reports. Check out some ideas here: https://analytics.google.com/analytics/gallery/#landing/start/
Use annotations