Do you have Google Analytics set up for your business' website, but not quite sure where to start? While many companies have it set up as a tool to track their website performance, I'm sharing 5 tips today on how you can make the most out of Google Analytics to help your business succeed:

  1. Make sure to have your Goals set up

  2. Use UTM codes to track your marketing campaigns. Here are the links to my videos on UTM codes:

  3. What are UTM codes:

  4. How to create UTM codes:

  5. Segment your data

  6. Build custom reports. Check out some ideas here:

  7. Use annotations